Authors : Shrishti Jain; Sejal Mehta; Yashika Pandey; Divya Khatri

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/bdsuka28

Scribd : https://tinyurl.com/4j89esna

DOI : https://doi.org/10.38124/ijisrt/25dec1452

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Online shopping has become increasingly popular due to its convenience and accessibility. Consumers can access a vast range of products and services from the comfort of their homes, compare prices and products from different vendors, read reviews from other shoppers, and easily find deals and promotions. However, online shopping comes with its own set of risks and challenges, such as fraud and scams, privacy and security concerns, and issues with delivery and returns. To understand customer perceptions towards online shopping, researchers can study factors such as convenience, price, selection, and trust. By examining gender-based differences in online shopping behavior and preferences, researchers can inform marketing strategies and product offerings. This study aimed to understand customer perceptions towards online purchases, using a questionnaire filled out by 115 randomly sampled respondents.

References :

1. Limbu, Y. B., Wolf, M., & Lunsford, D. L. (2011). Consumers' perceptions of online ethics and its effects on satisfaction and loyalty. Journal of research in interactive marketing, 5(1), 71-89.
2. Malhotra, H., & Chauhan, M. K. (2008). Consumers’ behaviour towards online purchases.
3. International Journal of English language, literature and humanities, 2(9), 387401.
4. Inegbedion, H. E., Obadiaru, D. E., & Bello, V. D. (2016). Factors that influence consumers’ attitudes toward internet buying in Nigeria. Journal of Internet Commerce, 15(4), 353-375.
5. Inegbedion, H. E., Obadiaru, D. E., & Bello, V. D. (2016). Factors that influence consumers’ attitudes toward internet buying in Nigeria. Journal of Internet Commerce, 15(4), 353-375.
6. Ueltschy, L. C., Krampf, R. F., & Yannopoulos, P. (2004). A cross‐national study of perceived consumer risk towards online (internet) purchasing. Multinational Business Review, 12(2), 59-82.
7. Nwaizugbo, I. C., & Ifeanyichukwu, C. D. (2016). UNDERSTANDING CONSUMERS'BEHAVIOUR TOWARDS ONLINE SHOPPING: A STUDY OF ONLINE
8. SHOPPERS IN ANAMBRA STATE. International Journal of Sales, Retailing & Marketing, 5(2).
9. Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Procedia-Social and Behavioral Sciences, 81, 212-216.
10. Sarkar, S., & Khare, A. (2017). Moderating effect of price perception on factors affecting attitude towards online shopping. Journal of Marketing Analytics, 5, 68-80.
11. Keisidou, E., Sarigiannidis, L., & Maditinos, D. (2011). Consumer characteristics and their effect on accepting online shopping, in the context of different product types. International Journal of Business Science & Applied Management (IJBSAM), 6(2), 31-51.
12. Raman, P. (2014). FACTORS INFLUENCING WOMEN CONSUMERS'BUYING
13. BEHAVIOR TOWARDS ONLINE SHOPPING IN INDIA. Journal of Contemporary Management Research, 8(2), 23.
14. An Insight into the factors affecting customers’ perception towards online shopping http://ijrar.com/upload_issue/ijrar_issue_20543540.pdf
15. Consumer Perception towards online shopping https://events.rdias.ac.in/wp-content/uploads/2021/06/Consumer-Perception-TowardsOnline-Shoping.pdf
16. A STUDY ON CUSTOMERS’ AWARENESS TOWARDS ONLINE SHOPPING https://www.journal- dogorangsang.in/no_1_Online_22/37.pdf
17. A Consumer Perception Towards Online Shopping https://serialsjournals.com/abstract/83455_ch_33_f_-_ch_39_f_-_158.pdf
18. CUSTOMER PERCEPTION TOWARDS ONLINE BUYING BEHAVIOR OF APPARELS AMONG YOUNGSTERS IN MADURAI CITY. https://www.xisdxjxsu.asia/V17I4-10.pdf
19. A study on consumer perception towards online buying behavior and level of satisfaction in Social Commerce https://www.jetir.org/papers/JETIR2110313.pdf
20. A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING https://www.researchgate.net/publication/305751897_A_STUDY_ON_CONSUMER_PERCEP TION_TOWARDS_ONLINE_SHOPPING
21. Consumer Perception and Satisfaction towards Online Shopping https://gvpress.com/journals/IJSBT/vol2_no1/7.pdf
22. CUSTOMER PERCEPTION TOWARDS ONLINE BUYING BEHAVIOR OF APPARELS AMONG YOUNGSTERS IN MADURAI CITY. https://www.xisdxjxsu.asia/V17I4-10.pdf
23. A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING IN VELLORE DISTRICT https://www.shanlaxjournals.in/pdf/ASH/V4N2/Ash_V4_N2_021.pdf