Authors :
Malizani Silavwe; Dr. S.P. RAJA; Dr. Glorindal Selvam
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://t.ly/pl4BE
DOI :
https://doi.org/10.5281/zenodo.8000630
Abstract :
This study examined how small and medium
Enterprise (SMEs) can benefit from information
technology (IT) in enterprises in digitalization time.
Considering this, we stress the importance of barriers
preventing IT adoption within Small and Medium
Enterprises (SME). Digital technology is the new method
of technology using-digital technology, mostly through
internet. Digital technology is built on the internet that
can bring services closer to SMEs with reduced in cost.
Data were collected from 60 small and medium
enterprise clients of Visionfund Malawi one of the second
largest Microfinance Institution in Malawi which
provides loans to small and medium enterprises to boost
the business. Results showed that most of the small and
medium enterprise are lacking digitalization
technologies hence it they are being forced to spend more
resources like money and time to walk long distances to
access a service at a nearby Visionfund Malawi financial
service centre.
Problem Statement: Despite an increase in access to ICT
in Malawi, SMEs continue to be excluded on ICT
services such as digitalization facilities and training
which is vital for their survival, investments choices and
diversification of portfolios for them to withstand
digitalization shocks within the economy. The study will
therefore examine the extent to which digitalization
inclusion, specifically digitalization education and
trainings have been embedded and provided to SMEs as
a key component for strengthening SME’s resilience to
economic shocks and survival. The Malawi government
has been conducting digitalization awareness campaign
in selected districts across Malawi through World Bank
funding during this Covid 19 pandemic period. However,
despite the availability of such awareness initiatives, a
majority of SME’s continue to face challenges as they
cannot either grow or end up closing shops due to the
fact, they cannot make informed economic decisions and
choices as a result of lack of digitalization facilities.
Motivation: My new system if very good in terms of
security, speed and accuracy and it will improve interms
of turnaround time and revenue collection.
Challenges, need of digitalization: There is very slowly in
digitalization solution and sustainability works.
However, digital marketing is essential to save the gap
between microfinance institution and Small and Medium
Enterprises. The combination of these factors suggests
the need to create a research agenda for this field.
Challenges:
Challenge 1: Customer orientation and value
proposition. Most of SMEs are very behind technologies,
most of their business are manually done like when the
want to access financial from the Microfinance the y
need to go physical to the MFI office. Metrics allow us to
define indicators that can determine the assessment of
sustainability from clients and other stakeholders.
Challenge 2: digital consumer behavior. The penetration
of internet and other digital services is growing at a snail
pace, as a result most of SMEs are affected.
Challenge 3: supply chain. Proportion of people with
access to the internet and basic digital gadgets such as
mobile phones has be stagnant for the past three years as
a result most of SMEs have been not spared.
Techniques of proposed system: I have proposed the
customer mobile app and website forthe business. All the
products will be uploaded on their website products,
Staff will be going to the field with only Mobile where
they will be registering customer using the mobile app
and the data will be pushed to the database. This will
save a lot in terms of stationery and time from both end
sell and consumer, while to the client side they can assess
the product while sitting at their home no transport cost
and able to do transaction on their mobile, transaction
like saving pushing from the bank to their mobile app
and loan repayment from their mobile to the bank.
Metrics: Here are some metrics which will be used in my
research paper:
Search engine optimization (SEO)/keywords
Total website traffic
Traffic from channels
Justification: The intended objective of this proposal was
to provide enough research to justify why digital
marketing is such a massive concept within not only
communication but also a business of any scale. This
project is addressing the principal audience of small
businesses by working in conjunction with a financial
firm as well as communication by using digital
marketing literature to create a set of strategies to be
Keywords :
Systematic review, Small sized business, Smalland medium enterprises (SMEs), Technology adoption.
This study examined how small and medium
Enterprise (SMEs) can benefit from information
technology (IT) in enterprises in digitalization time.
Considering this, we stress the importance of barriers
preventing IT adoption within Small and Medium
Enterprises (SME). Digital technology is the new method
of technology using-digital technology, mostly through
internet. Digital technology is built on the internet that
can bring services closer to SMEs with reduced in cost.
Data were collected from 60 small and medium
enterprise clients of Visionfund Malawi one of the second
largest Microfinance Institution in Malawi which
provides loans to small and medium enterprises to boost
the business. Results showed that most of the small and
medium enterprise are lacking digitalization
technologies hence it they are being forced to spend more
resources like money and time to walk long distances to
access a service at a nearby Visionfund Malawi financial
service centre.
Problem Statement: Despite an increase in access to ICT
in Malawi, SMEs continue to be excluded on ICT
services such as digitalization facilities and training
which is vital for their survival, investments choices and
diversification of portfolios for them to withstand
digitalization shocks within the economy. The study will
therefore examine the extent to which digitalization
inclusion, specifically digitalization education and
trainings have been embedded and provided to SMEs as
a key component for strengthening SME’s resilience to
economic shocks and survival. The Malawi government
has been conducting digitalization awareness campaign
in selected districts across Malawi through World Bank
funding during this Covid 19 pandemic period. However,
despite the availability of such awareness initiatives, a
majority of SME’s continue to face challenges as they
cannot either grow or end up closing shops due to the
fact, they cannot make informed economic decisions and
choices as a result of lack of digitalization facilities.
Motivation: My new system if very good in terms of
security, speed and accuracy and it will improve interms
of turnaround time and revenue collection.
Challenges, need of digitalization: There is very slowly in
digitalization solution and sustainability works.
However, digital marketing is essential to save the gap
between microfinance institution and Small and Medium
Enterprises. The combination of these factors suggests
the need to create a research agenda for this field.
Challenges:
Challenge 1: Customer orientation and value
proposition. Most of SMEs are very behind technologies,
most of their business are manually done like when the
want to access financial from the Microfinance the y
need to go physical to the MFI office. Metrics allow us to
define indicators that can determine the assessment of
sustainability from clients and other stakeholders.
Challenge 2: digital consumer behavior. The penetration
of internet and other digital services is growing at a snail
pace, as a result most of SMEs are affected.
Challenge 3: supply chain. Proportion of people with
access to the internet and basic digital gadgets such as
mobile phones has be stagnant for the past three years as
a result most of SMEs have been not spared.
Techniques of proposed system: I have proposed the
customer mobile app and website forthe business. All the
products will be uploaded on their website products,
Staff will be going to the field with only Mobile where
they will be registering customer using the mobile app
and the data will be pushed to the database. This will
save a lot in terms of stationery and time from both end
sell and consumer, while to the client side they can assess
the product while sitting at their home no transport cost
and able to do transaction on their mobile, transaction
like saving pushing from the bank to their mobile app
and loan repayment from their mobile to the bank.
Metrics: Here are some metrics which will be used in my
research paper:
Search engine optimization (SEO)/keywords
Total website traffic
Traffic from channels
Justification: The intended objective of this proposal was
to provide enough research to justify why digital
marketing is such a massive concept within not only
communication but also a business of any scale. This
project is addressing the principal audience of small
businesses by working in conjunction with a financial
firm as well as communication by using digital
marketing literature to create a set of strategies to be
Keywords :
Systematic review, Small sized business, Smalland medium enterprises (SMEs), Technology adoption.
