A Review on Consumer Decision-Making Process in Marketing


Authors : Dr. Omran I

Volume/Issue : Volume 8 - 2023, Issue 2 - February

Scribd : https://bit.ly/3lbbLqS

DOI : https://doi.org/10.5281/zenodo.7716433

Understanding the consumer decision-making process is essential for marketers to develop effective marketing strategies that can influence consumer behavior and drive sales. By understanding the different stages of the decision-making process and the factors that influence it, marketers can create targeted campaigns that meet the needs of consumers and improve customer satisfaction and loyalty.

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