A Marketing of Innovative E-Financial Services with Reference to SBI and ICICI Bank

Authors : Dr. Riazuddin Ahmed

Volume/Issue : Volume 7 - 2022, Issue 12 - December

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3QM5Js8

DOI : https://doi.org/10.5281/zenodo.7547456

Electronic Financial services is consists of the financial market such as Bank ,Non banking financial Institutions, etc. and theses e-Financial Institution transfer the fianancials services from saving to investments. These Services rendered by the Financials institutions are called as Financial Services. Median defines financial services activities. This e-financials sector has been growing in term of number and quality financial of services. After the liberalization of Indian Economy in 1990s, the number of financial services is increasing day by day. New trends and Innovative financial Services have been recognized. These include Commercials Banks, Insurance Companies, merchant banking, institutions, mutual funds, factors, leasing and hire purchase, credit rating, agencies, finance companies etc. The e-financial services mean allocation and mobilization of savings and resources. This includes transformation of financial activities into saving into investments. Financial services means the services provided by the financial institutions, These financials institutes consist of a range of organisations which deals managing money, These institutions includes investments banks, brokerages services, insurances services, consumers financials institutes, and non banking financial services etc. Financial Intermediate means collecting the funds from various group of customer funds and make the funds available for those who need the money in terms of loans to those individual and corporate companies. This institution which helps financial services like banks, investment firms, merchant banks, leasing, and venture capital mutual funds companies etc. These financial services provide operation to the financial markets.


Paper Submission Last Date
31 - March - 2023

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