Authors : Sharadh Sureshbabu; Dr. B. Lavaraju

Volume/Issue : Volume 9 - 2024, Issue 8 - August

Google Scholar : https://tinyurl.com/urzsh5vj

Scribd : https://tinyurl.com/ubcate2r

DOI : https://doi.org/10.38124/ijisrt/IJISRT24AUG605

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Artificial Intelligence (AI) has become a born- again force throughout different industries including the sports business arena. Artificial Intelligence is now being used in sports increasingly due to its capability to provide various advantages in this field such as enhancing athletes performances & health, smooth the way for training & diet programs, assessing games & building approaches, refreeing. scouting & hiring players, forecasting the matches, selling tickets & even the sports journalism. The Global AI in the Sports Industry is anticipated to increase from the numbers 518.8 Million in 2022 to 4.3 Billion Dollars by 2028 at a CAGR of 42.3% over the predicted tenure. By 2030, the worldwide influence of AI is in prospect to attain $19.9 Billion. As a matter of fact, use of AI makes the sports events & tournaments more professional & the introduction of AI will take physical education to the next level. With the aid of these AI, big data & other facts & figures apparatus schools can initiate a unique & scientific physical education environment. My objectives is to evaluate the existing regulatory framework governing AI & its impacts on sports business, To compare between the countries with regard to AI & its impact on sports business development, To create awareness among the people with regard to AI & its impact on sports business, To understand the disadvantages of AI on sports industry & its negative impacts & To propose different ideas & recommendations can be given on the enhancement of AI & its impacts on sports business. The author has collected 202 samples. The researcher has undertaken the empirical research method. The scope of having advancements in the field of sports & its related business in the upcoming years is possible only via the utilisation of AI tools to compete in bigger stage is purely in the hands of the government of our country & people as in the case of AI there should be a balance between the cons/pros & the development in an arranged manner to get rewards in this particular arena in the near future.

Keywords : Artificial Intelligence, Sports, Business, Government, Technology.

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