Authors :
Khushi Chopra
Volume/Issue :
Volume 8 - 2023, Issue 10 - October
Google Scholar :
https://tinyurl.com/86kzadkr
Scribd :
https://tinyurl.com/2v24h9k5
DOI :
https://doi.org/10.5281/zenodo.10068234
Abstract :
The advent of the digital age has altered the
marketing landscape, forcing companies all over the
world to reevaluate their plans and switch from
conventional marketing methods to digital marketing
platforms. This research study examines the significant
transition from traditional to digital marketing while
providing an in-depth assessment of the associated
expenditures. This essay attempts to give businesses
useful insights into the financial effects of adopting
digital marketing techniques by analyzing the main
elements of digital marketing and contrasting them with
conventional techniques
The advent of the digital age has altered the
marketing landscape, forcing companies all over the
world to reevaluate their plans and switch from
conventional marketing methods to digital marketing
platforms. This research study examines the significant
transition from traditional to digital marketing while
providing an in-depth assessment of the associated
expenditures. This essay attempts to give businesses
useful insights into the financial effects of adopting
digital marketing techniques by analyzing the main
elements of digital marketing and contrasting them with
conventional techniques
