A Comprehensive Cost Analysis of the Transition from Traditional Techniques to Digital Marketing


Authors : Khushi Chopra

Volume/Issue : Volume 8 - 2023, Issue 10 - October

Google Scholar : https://tinyurl.com/86kzadkr

Scribd : https://tinyurl.com/2v24h9k5

DOI : https://doi.org/10.5281/zenodo.10068234

Abstract : The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing an in-depth assessment of the associated expenditures. This essay attempts to give businesses useful insights into the financial effects of adopting digital marketing techniques by analyzing the main elements of digital marketing and contrasting them with conventional techniques

The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing an in-depth assessment of the associated expenditures. This essay attempts to give businesses useful insights into the financial effects of adopting digital marketing techniques by analyzing the main elements of digital marketing and contrasting them with conventional techniques

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