A Comparative Study on Effectiveness of Digital Marketing on Consumers Buying Behavior


Authors : Nitin Koparkar, Dr. Priti Rai

Volume/Issue : Volume 4 - 2019, Issue 10 - October

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/32JIuoa

Abstract : This survey was conducted to find out how social media can affect consumers buying behavior. The target of the survey was to know the usefulness of digital marketing in the competitive market. With the help of simple random technique 100 samples were selected. From analysis of data it was found that social media marketing helps consumers to choose the right product and also consumers buying behavior is affected by social media marketing.

This survey was conducted to find out how social media can affect consumers buying behavior. The target of the survey was to know the usefulness of digital marketing in the competitive market. With the help of simple random technique 100 samples were selected. From analysis of data it was found that social media marketing helps consumers to choose the right product and also consumers buying behavior is affected by social media marketing.

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